What Business Development REALLY Means, According to Bonneau Ansley

By Mo Bunnell

Mo asks Bonneau Ansley: What is your personal definition of business development?

Mo asks Bonneau Ansley: What is your personal definition of business development?

  • Bonneau interacts with people for roughly ten hours a day, from his barber to his valet, and each interaction is an exercise in business development. Each person is a part of Bonneau’s sales team with a small incentive to spread the word about him.
  • From a business development standpoint, to continue to be the #1 realtor in the South, he needs to be everywhere, and each person he interacts with is a chance to amplify his brand.
  • To be successful, you will have to stretch your comfort zone. Creating some new habits, even if you’re not a natural at them, is how you do it.
  • If you’re in sales, the more people that know what you sell and that you’re good at it, the more product you’re going to sell, no matter what it is.
  • Bonneau has created a network and a platform that allows him to do business development 24 hours a day whether he is present for the individual conversation or not.
  • Bonneau is really good at sales, and he’s put himself into a position to succeed by only focusing on that one thing. For the other tasks that don’t come natural to him, he’s built a team to help him continue focusing on business development and sales.
  • Everybody is great at something. The key is to figure out what that one thing is and how to monetize that. When Bonneau was in school he struggled, but when he discovered sales he found something he could excel at and figured out a way to thrive.

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