What Business Development REALLY Means, According to Angela Meyer

By Mo Bunnell

Mo asks Angela Meyer: What is your personal definition of business development?

Mo asks Angela Meyer: What is your personal definition of business development?

  • Angela doesn’t use the term business development. In her previous position she was the Vice President of Client Services. She wanted to avoid the term business development because she’s in the relationship business and not selling to people.
  • Unless you’re selling a commodity, no matter how smart you are, without building a relationship and providing value for a client and gaining their trust, you’ll never get the business.
  • Angela got her first job at the age of 13 working at an amusement park. She believes that everyone should work in service when they are younger because it teaches you essential relationship skills. You need a complete skill set and not just technical chops.
  • If you want to improve you have to continue to expand past your current role.
  • Angela loves the business development process because it’s an opportunity to grow herself, the brand reputation of the firm she’s working with, and her knowledge of how she can help clients.
  • It’s okay to not like it or to be afraid because it comes with the territory. If you grow your relationships one client at a time, those people will help you grow your career. Your raving fans will open doors for you to walk through.
  • The way that Angela likes to learn about new areas she needs to be able to sell is setting up a Google alert for it. When Angela has a client that would be interested in a topic she’s reading about, she’ll forward the article to them.
  • As she’s gotten older, Angela makes use of a CRM to remind her of information and things she needs to do. Combining those two methods together works very well.
  • When you’re a highly skilled technician, it can be challenging to see things outside your focus. Don’t feel like you have to do everything alone. You can pair up with other people in your organization and share skills and ideas.

Mentioned in this Episode:



Angela Meyer, PhD, PE on LinkedIn