The Two Types of Stories You Need and How to Perfect Them

By Mo Bunnell

We have covered the three powerful elements of a story - the Call, the Conflict, and the Conclusion. In today’s episode of Real Relationships Real Revenue, we are going to learn about the most important types of stories that you’ll want to have memorized and ready to go so that you can share them whenever you need a compelling allusion.

Topics We Cover in This Episode:

  • Why you need to have an origin story
  • The elements to include in your origin story
  • Why you need to have a client success story
  • How many client success stories you need
  • How to perfect your stories

It’s important that you really take the time to get these stories right. Your origin story should be only a few minutes but it should give a really compelling story about why you do what you do and how you came to have the expertise you have.

You should have as many client success stories as you have offers. That way, no matter what offer you’re talking about, you have an engaging and compelling story ready to share with that client.

It’s so important that you don’t take these stories for granted. Take the time to figure them out.  If you pay attention to the key stories and really tighten the screws, you will use them forever and your time spent will be well worth it.

Resources Mentioned:

Listen to my origin story