The Call: What It Is and How To Use It in Storytelling

By Mo Bunnell

For any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are the Call, the Conflict, and the Conclusion. These elements are all you need to create a great story. In this episode of Real Relationships Real Revenue, I am diving into the Call.


Topics We Cover in This Episode:

  • What the Call is in a story
  • Using a hero and a villain in your story
  • When the hero accepts the Call
  • How to use the Call when you talk to clients


There’s a reason that visionaries like George Lucas use Joseph Campell’s strategy for storytelling. It’s profoundly impactful and makes your audience feel a deep connection to you and what you’re telling them.

It’s easy to want to skip the Call in your story altogether and go straight to the win, but you have to take the time to set the story up properly for it to have the impact you want it to.

In the next couple of episodes, we are going to be diving into the Conflict and the Conclusion and how to use them in your storytelling.


Resources Mentioned:

Listen to my conversation with Nancy about storytelling