Going Back In Time, What Cannon Carr Would Say To His Younger Self

By Mo Bunnell

Mo asks Cannon Carr: If you could record a video about business development and send it back to your younger self, what would it say?

  • Cannon would record a few simple vignettes, mainly focused on the why of business development as well as the storytelling, patterns and habits involved.
  • The first one would basically be a quote from Maya Angelou. “I learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
  • Following videos would involve some inspiring Rocky music, Steve Jobs’ iPhone keynote speech, and an interview with Jimmy Fallon and a guest creating something fun together.
  • So many people struggle with business development because they believe that they didn’t get into their profession to sell.
  • Playful exploration and spontaneity can make things fun, but there has to be purpose involved. Sales have none of those elements. If you can build that kind of fun energy into what you do, you can deepen the relationship, provide value, and grow your business at the same time.
  • Don’t be afraid to have fun and be vulnerable. Making your Most Important Things into a game can add another level of motivation and enjoyment to building business development habits that lead to growth.
  • It’s about creating the right behaviors. You can’t control the outcome, only what you put into it.
  • Cannon’s firm has an internal coach to help keep everyone on track and doing proactively helpful things for the marketplace, knowing that the revenue will follow.

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